2017 American Advertising Awards

Join Us for the Masters of Advertising

You are cordially invited to the Masters of Advertising, 6-9 p.m., February 18, 2017, at the Jack B. Kelley Student Center Legacy Hall. Purchase seats or a table today to the most prestigious advertising event of the year.


This year’s event includes dinner, games, entertainment, the chance to win fabulous prizes and, most importantly, recognition for the very best in the Amarillo market. For more information about the Masters of Advertising, email American Advertising Awards Chair Jody Reynolds.

Interested in sponsoring this year’s event? Email Jody Reynolds for opportunities.

About the American Advertising Awards

Each year, members of American Advertising Federation – Amarillo (AAF-Amarillo), work hard to organize the American Advertising Awards, formerly known as the ADDYs, with a mission to recognize and reward the creative spirit of excellence in the art of advertising.

Planning is already underway for the 2017 American Advertising Awards to be held on Saturday, February 18, 2017 at West Texas A&M University’s Jack B. Kelley Student Center Legacy Hall from 6:00-9:00 p.m.

The American Advertising Awards hosted by AAF-Amarillo is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards moving them into the second tier, where the local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.


Online ticket sales are closed, but you may still pay at the door at the event.

Reorder ADDY Trophies and Awards

Would your team like additional awards from the American Advertising Awards ceremony?

You may reorder at these prices:

ADDY trophy: $75
Special judges award: $120
Certificates: $10

Email us with your requests.