Upcoming Event

Featured Speaker

Holly Russell

Media and Marketing Expert

November 11, 2020   •   11:45 am – 1 pm CST

November 11, 2020
11:45 am – 1 pm CST

Abuelo’s Mexican Restaurant
3501 West, SW 45th Ave
Amarillo, TX 79109

Topic

A Fresh Vision in an Altered Universe

COVID-19 has not only altered our lives, it has also impacted how today’s consumer interacts and engages with media. Now is the time to wipe the slate clean and take a fresh approach in developing and implementing your marketing strategy. If you have maintained the same media plan year after year or have only made a tweak or two, this session is for you. Faced with smaller advertising budgets, it is more important than ever to ensure you are getting your message in front of the right audience.

Here is what you can expect from this session:

  • Learn how to utilize 1st party and 3rd party data to make educated decisions in creating an integrated media plan
  • Tips on how to identify your target audience, as well as emerging audiences
  • A review of research detailing how audiences are consuming media and the most impactful, effective channels to reach them at each phase of the user journey funnel.
  • Most importantly, you will walk away with the knowledge and confidence to implement an integrated advertising strategy that will maximize your advertising spend.

Holly Russell's Bio

Holly Russell is a media and marketing expert who partners with destinations and brands to execute strategic, integrated media campaigns to reach their target audiences at the right time, on the right platform. With over 15 years of PR and marketing experience in a number of industries, she has a deep understanding of managing both small and large advertising budgets and the knowledge of what truly drives conversions.

Holly has led nationally and internationally-acclaimed, award-winning marketing and advertising campaigns. In addition to her extensive PR and marketing experience, Holly has served as an adjunct professor in communications and advertising at Texas Tech University.

Holly holds a Bachelor of Arts in broadcast journalism and public relations from Texas Tech University.

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